Jim Sánchez/ Conexión San Ángelo, Miah Wagnon, contributed to this article

SAN ANGELO– Pink is the color that the Laura W. Bush Institute for Women’s Health has chosen over the years to bring awareness to breast cancer during the entire month of October.

This year, two entities: San Angelo Community Medical Center, and The Bank & Trust collaborated with LWBIWH to host the month-long, Pink Out the Concho Valley event which is designed to raise funds for its cancer treatment fund. 

“One hundred percent of the proceeds from this campaign will stay local and treat women in our 21-county area for both breast and cervical cancer,” stated Miah Wagnon, America Corp Vista representative, assigned to LWBIWH.

As for SACMC’s part, it is a supporter of all of the Institute’s events. And, is the exclusive healthcare partner for Laura Bush Institute. Anyone who has a mammogram during October will receive and free Pink Out t-shirt. Also, SACMC is selling the shirts in the gift shop and at the Health club.

Wagnon emailed to Conexión its’ planned strategic marketing to blanket the community to get it involved, which is as follows: 

Each time a person posts a picture to social media whether on Facebook or Pinterest, using the hashtag #PinkOutTheConchoValley with one of the following pieces of Pink Out flare, The Bank & Trust will donate $2 to the Laura W. Bush Institute, specifically for their local cancer treatment fund. 

Pink Out the Concho Valley Flare:

• Pink Out T-shirts: 

 The largest part of this campaign focuses on the sales of the adorable and popular 2016 Pink Out the Concho Valley t-shirts (first order of t-shirts was 2,500).

 The suggested donation for the t-shirt is $10, but any donation amount is accepted

 Post a picture wearing your new shirt on social media with #PinkOutTheConchoValley to earn a $2 donation from The Bank & Trust

• Supporting Signs: 

 Distributors of the shirts will be given a sign to advertise in their window to support the Pink Out cause 

 Take a picture with the sign and post it on social media with #PinkOutTheConchoValley to earn a $2 donation from The Bank & Trust

Conexión asked specifically how much money did LWBIWH raise in 2016. Also, how much does it want to raise for 2017? “Laura W. Bush Institute raised last year approximately $10,000; this year’s goal is to match that,” stated Regional Director, Dr. Linda Ross.

How you can help?

LWBIWH needs distributors for the t-shirts and supporting signs.  Laura W. Bush Institute for Women’s Health will provide you a supply of shirts and a sign for your window.  We ask that you make the shirts available to customers at the suggested donation price of $10, and then donate that money back to LWBIWH at the end of the Pink Out the Concho Valley campaign, which will run through October 31st.  The remaining t-shirts and donations will be picked-up the first week of November.

If you have any questions or need your t-shirt supply restocked, please contact them at 325-486-6478.

Follow us on Facebook!